The Xertify Protocol
We don't chase clicks.
We chase signed contracts.
Most agencies celebrate impressions and traffic. We celebrate when your crews are booked out and your phone won't stop ringing.
If a strategy doesn't generate qualified roofing leads, we don't keep doing it.
Learn Your Market
Before a dollar is spent, we map the territory.
We identify the cities you want to own, your highest-margin jobs, the competitors currently holding your ground, and the seasonal patterns that move demand. Insurance claims, emergency call spikes, storm corridors — we find them before you bid on them.
- Service area breakdown by profitability
- Competitor gap analysis
- Seasonal and emergency demand mapping
- Insurance claim opportunity zones
Own Google
When a homeowner needs a roofer, they search Google. Be first.
We build your presence across every surface that matters — the map pack, organic search, and local directories — so your name appears before your competitors every time someone in your area types "roofing near me."
- Google Maps pack domination
- Local SEO and location pages
- Review generation systems
- Authority and backlink building
Fill the Gaps With Ads
SEO compounds. Ads produce demand today.
Google Ads target homeowners who are actively searching right now — not browsing, not comparing, actively looking to hire. We run tightly scoped campaigns with no broad targeting and no wasted spend. Every dollar aimed at buyers with intent.
- Intent-based keyword targeting
- Geo-fenced to your service area
- Negative keyword discipline
- Landing pages built to convert
Never Lose a Lead
Most roofers lose money after hours. We fix that.
A call at 10pm is a job. A form submission on Sunday is a job. Our systems respond instantly to every inbound — call, form, or message — so no lead waits until Monday and no opportunity disappears into a voicemail box.
- Instant after-hours response
- Automated follow-up sequences
- Missed call text-back
- CRM integration and lead routing
Track Everything
We don't tell you "marketing is working." We show you.
Every month you receive a clear breakdown: calls generated, forms submitted, booked appointments, cost per lead, rankings, and traffic growth. If something is underperforming, you see it. If something is compounding, you see that too.
- Call tracking and attribution
- Ranking movement reports
- Cost-per-lead by channel
- ROI breakdown, month over month
Optimize Forever
The best campaigns get better every month.
Marketing isn't a switch you flip — it's a system you refine. We analyze which keywords convert, which pages close, which cities produce the highest-value jobs, and which campaigns are burning budget. Then we double down on what works and kill what doesn't.
- Monthly keyword and ad audits
- City-level performance analysis
- Conversion rate optimization
- Budget reallocation based on data
Non-negotiables
What we refuse to do
Buy fake backlinks that get your site penalised
Chase vanity metrics that don't move revenue
Run broad ads that waste budget on the wrong audience
Lock you into opaque long-term contracts
Hide behind jargon-filled reports
Tell you to "just wait another six months"
Every decision comes back to one question: Will this generate qualified roofing jobs? If the answer is no, we don't do it.
The full picture
The Xertify Protocol,
distilled.
Understand your market before spending a dollar
Make your company the first name homeowners find
Capture buyers with intent — not browsers
Respond to every lead, instantly, around the clock
Track every dollar back to a result
Improve every channel, every single month
Keep your crews busy. Full stop.
Ready to run the protocol?
Let's map your market
and get to work.
A 30-minute strategy call. We'll look at your area, your competition, and what it would actually take to make your phone ring.